Are You Monitoring All Of The Right Metrics?
Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a...
View ArticleYour Authoritative Link Building Guide (Courtesy of Ahrefs)
As you have already understood, we are going to talk about links. The formula is simple: everybody who wants to rank high in Google has to build links. Why? Because Google, as well as other popular...
View ArticleMaking Your Guest Posts More SEO-Friendly
Guest posts are a way for your business to provide high-quality content in exchange for a backlink. Having more backlinks from relevant and authoritative websites is a proven way to raise your Google...
View ArticleHow To Create Content That Gets Backlinks While You Sleep
What exactly is “linkbait”? It’s essentially a link-magnet content. As the name suggests, it’s the kind of content that fetches you lots of backlinks kinda sorta by itself. We all want our posts and...
View ArticleHow to Use Guest Blogging to Build Your Business
If you are a business owner with a blog, have you thought about blogging on more than your own website? It can be very beneficial to you and an integral part of how you do business. Whether you have or...
View ArticleSEO Differences Between Google and Other Search Engines
On almost all SEO guides you see online, you will notice that everyone talks about SEO in regards to Google. Every post is about how to gain rank on Google or best SEO practices that rank well on...
View ArticleHow to Turn Unlinked Brand Mentions into Links
Search engines like Google use backlinks to discover new web pages and to determine how well a page should rank in their search results. High-quality backlinks not only help Google find, crawl, and...
View ArticleWhy Backlinks May Hurt Your SEO & How to Boost Inbound Links
Link building is one of the key steps to improving your page rankings. But not everyone realizes that backlinks are a part of their trust factor. Many think that links are just a ‘number game.’ That’s...
View Article7 of the Best Ways Your Brand Can Benefit from Influencer Marketing
Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information....
View Article7 Tools to Create a Successful Local Content Marketing Strategy
Content marketing is the foundation of any digital visibility strategy, including local business marketing strategy. When done correctly, it increases brand awareness, builds loyalty, and leads to...
View Article7 Simple eCommerce SEO Tips To Help You Rank And Sell More
Getting eCommerce SEO right is a top priority for stores and businesses that want to rake in the sales. But, the competition to rank on the first page of the SERPs is fiercer than ever. Just to put...
View ArticleThe Top 6 Link Building Mistakes We Might Be Making
Link building is one of the oldest digital marketing strategies out there. So are we writing about something so old? Perhaps the real question is: if it’s “old,” why are people having such a hard time...
View ArticleThe Content Marketing Specialist – The Must Have Secret Weapon for Small...
This article isn’t about the importance of content marketing. You should already know it’s one of the most effective and sustainable marketing strategies. No, this article is about the finding and...
View Article12 Facebook Advertising, Competitive Research, and Instagram eCommerce Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Facebook Advertising...
View ArticleFuture Keywords Optimization (FKO): Acquire Clicks With Zero Backlinks
One of the biggest issues faced by SEO professionals is acquiring backlinks. You can’t expect to obtain higher organic rankings for your target keywords unless you earn a significant number of...
View ArticleWhy SERP Volatility Is So Important For Keyword Research
SEO is a long-term strategy. Get it right, and you’ll be ranking at the top of the search engine results page (SERP). With high rankings come a heavy flow of consistent traffic, an established brand,...
View ArticleHow to Use Social Media to Improve Link Building
Social media is not typically associated with SEO. But its benefits, where marketing is concerned, extend to your website. The right approaches will provide you with social media and link building...
View ArticleHow To Audit Your Content Strategy For A Website Redesign
If your business goals have shifted or changed recently, or if you’re preparing to enter a new segment of your market, a website redesign is likely to be on your radar. Companies that are trying to...
View ArticleAre You Monitoring All Of The Right Metrics?
Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a...
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